![]() ![]() “It’s actually a good way of getting fat-soluble nutrients into something that’s a good carrier and it can get into your body and into your bowel and then it helps it to be digested and absorbed… Dark chocolate that’s minimally processed has a lot of antioxidants in it.” It also contains high sources of minerals like zinc and magnesium. Robbins, gastroenterologist and founder of Well Sunday. That makes it a really good carrier for certain types of molecules,” explained Dr. “Chocolate, when it’s pure, has a lot of oils in it. While chocolate-based supplements address consumer demand for more enjoyable wellness routines, the ingredient also poses several additional benefits that brands like The Coconut Cult are harnessing. Its chocolate mousse flavor offers 25 billion probiotics and the addition of cacao provides fiber, which also supports healthy digestion. Elsewhere, the Coconut Cult is celebrating the power of probiotics, typically taken in a pill format, through its daily probiotic yogurt. The Coconut Cult Probiotic Coconut Yogurt in Chocolate Mousse. “There’s something to say about wellness, not having to be so uncomfortable and celebrating something that’s good for you.” “When I started looking, were all powders, pills, tinctures, gummies that were made with artificial ingredients and I more so wanted to lean into indulgence,” said Goodstein, also the brand’s chief executive officer. For Alice founders Lindsay Goodstein and Charlotte Cruze, chocolate was the ideal vehicle to provide consumers with functional mushrooms that also happened to be delicious. And now more brands are following suit when it comes to chocolate supplements. Search data from Spate shows that chocolate searched alongside collagen peptides is significant with nearly 25 percent year-over-year growth. For example, in 2017 Moon Juice launched its Cosmic Cocoa, $30, an adaptogenic hot chocolate powder that supports libido, mood and skin. Some brands hopped onto this trend early. However, as gummies often include a higher sugar content, other formats, most notably all-natural chocolate, are gaining traction. Most notably, gummy supplements saw an uptick in 2022 with 41 percent of consumers preferring the format, according to Mintel. As consumers have doubled down on their wellness routines over the past few years, new supplement formats have grown in popularity due to pill fatigue. That’s because whether it’s functional mushrooms, skin-boosting bites or probiotic yogurt, wellness brands are looking to chocolate to create indulgent but good-for-you products. I am kind of worried that my tiny little bottle is almost empty.Chocolate and wellness may not be two words traditionally used together, but that is changing fast. Lets just say that, in my opinion, this stuff takes the edge off. But SuperYou is all natural, responsibly sourced and the active ingredients are Shatavari, Ashwagandha, Amla and Rhodiola. ![]() I am not that big on taking supplements apart from making sure I get my daily greens and magnesium, instead I try to eat a balanced diet. Well, I bought SuperYou and I have been so happy with it. In Australia they have got lots of great brands we don’t have here, let me tell you, such as Goops, Emma Lewisham, Drunk Elephant for starters. I never bought it back then, but I came across this tiny little bottle in Sydney in early January. I got recommended their SuperYou while in New York before Covid (do you still remember that time?) as I was going through a pretty difficult time in my life. Most of my foreign friends would be familiar with Moon Juice, the cult US supplement brand by Amanda Chantal Bacon, but my Finnish friends probably not so much. ![]()
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